Welcome to Strataville
WELCOME TO STRATAVILLE. AN INDEPENDENT RECORD LABEL.
As a new label, how do we we see our future in this thing that makes our life zing? How do we fit into this life-affirming preserve of the young and the young at heart? Music.
Pretty simple really. We'd like to support & encourage artistic and creative endeavour. Provide consistent and solid new platforms from which our artists can launch and fly. And be a clear window through which a listener can see, hear and experience our artists and their music.
Easier said than done of course! But one thing's for sure - if we do nothing, nothing happens.
It's often said that being an artist is an obligation, not a choice, and by the time most artists have even moderately mastered their art form it’s already too late for them to do anything else. 'If you want to work on your art, work on your life,' said Chekhov. 'My Art is my Life. My Life is my Art' said Cosey Fanni Tutti.
If we are the sum of all the moments of our lives then nothing in our life is ever wasted. A songwriter will channel their life experiences into their writing. A musician will do the same with their playing. And - if they’re lucky - a listener will hear one of their songs and then just sit still for a minute, silently pondering what they’ve just heard, their hearts having been moved up a notch from where it was before.
VS Pritchett defined a short story as 'something glimpsed from the corner of the eye in passing'. The same could be said of a great song. First the glimpse. Then the glimpse is given life and turned into something that will illuminate the moment and - just maybe - locks it indelibly into the listener’s consciousness and makes it part of their own life experience and memory.
As we grow older, music’s jogging of our memory can often be a profound experience. A song can suddenly spark a melancholy or happy recollection of a major event in our past.
Great songwriting is about expression, connection with others, and finding meaning in the world around you. It takes a special talent to create a song that’s not only poignant and moving, but also rich with context. Few can argue with Alphonse de Lamartine’s belief that music is the literature of the heart.
If everything of importance and value has been said before – usually by somebody who didn’t discover it - it’s fair to say that Strataville is neither unique nor groundbreaking. Though, to paraphrase Etta James,
"My mother always told me, even if a song has been done a thousand times,
you can still bring something of your own to it."
To be involved in the creation of music and be a part of an artist's legacy, no matter how small, is a privilege and we hope to play our part over the forthcoming years. Time will tell of course.
As with everything in life, the trick is not to know when to stop, but when to start.....