Welcome to Strataville
WELCOME TO STRATAVILLE. AN INDEPENDENT RECORD LABEL.
VS Pritchett defined a short story as 'something glimpsed from the corner of the eye in passing'.
The same could be said of a great song. First the glimpse. Then the glimpse is given life and turned into something that will illuminate the moment and - just maybe - locks it indelibly into the listener’s consciousness and makes it part of their own life experience and memory. Music’s jogging of that memory can often be a profound experience. Hearing a song can suddenly spark a melancholy or happy recollection of a major event in our past.
Great songwriting is about expression, connection with others, and finding meaning in the world around you. It takes a special talent to create a song that’s not only poignant and moving, but also rich with context.
If we are the sum of all the moments of our lives then nothing in our life is ever wasted. A songwriter will channel their life experiences into their writing. A musician will do the same with their playing. And - if they’re lucky - a listener will hear one of their songs and then just sit still for a minute, silently pondering what they’ve just heard, their hearts having been moved up a notch from where it was before.
It's often said that being an artist is an obligation, not a choice, and by the time most artists have even moderately mastered their art form it’s already too late for them to do anything else. 'If you want to work on your art, work on your life,' said Chekhov.
Our aim is to support & encourage artistic and creative endeavour. Provide consistent and solid new platforms from which artists can launch and fly. And be a clear window through which a listener can see, hear and experience an artist and their music. We know, of course, that everything of importance and value has been said and done before – usually by somebody who didn’t discover it - and that Strataville is neither unique nor groundbreaking.
However, to paraphrase Etta James,
"My mother always told me, even if a song has been done a thousand times, you can still bring something of your own to it."
To be involved in the creation of music and be a part of an artist's legacy, no matter how small, is a privilege and we hope to play our part over the forthcoming years.
Time will tell of course! As with everything in life, the trick is not to know when to stop, but when to start.....