F**k it ... let's do it anyway
if everyone sang the same note there would be no harmony
Everyone has their own opinion and it's only right they should have the freedom to express it. Healthy debate is the cornerstone of society right?
A few weeks ago we sent a song from one of our new artists out to a bunch of bloggers, journalists, DJs, critics and general tastemakers to garner their opinion. A pre-selected bunch of curators whose opinions we respect. In simplistic terms, if they like the song and write about it, or maybe even play or playlist it, it could help us ease open the door to the listening public.
It's all part of the rollercoaster ride. We ask for and welcome their feedback. We might not agree with it. Or even understand it. But we respect it. They don't have to give an opinion but we're always grateful when they do. We value the time they've taken to offer one.
Debate and discussion are an important part of life's rich tapestry, so we always expect differences of opinion. After all, if everyone sang the same note, there would be no harmony.
However, on this occasion we received so many differing opinions it made our head spin. Normally there's some consistency to the feedback. Whether it's good or bad, there's usually a thread. A constant. This time, though, we were genuinely wondering if everyone was listening to the same piece of music.
A plethora of differing opinions is feedback in itself, of course! And how we decide to process it all is our conundrum.
All artists are, by definition, unique. They do however share many of the same conflicting characteristics - a quiet self-belief coupled with raging insecurity; an invisible coat of armour; focus; resilience; creative sensitivity and inner strength.
If they are easily swayed, and their convictions derailed at the slightest jolt they won't be around for long. Similarly, the same could be said for record labels, artist managers and all creative innovators.
In short - the only opinion of any real value is our own.
"Do what you feel in your heart to be right - for you'll be criticized anyway. You'll be damned if you do, and damned if you don't" says Eleanor Roosevelt
"Fuck it. Let's do it anyway" says every artist I've ever met.